Seasons Greetings!


All of us at Balance Society wish you a Merry Christmas and a Happy New Year!


Jacob’s Ladder

As we begin to see light at the end of the recessionary tunnel, governments around the world are advocating an entrepreneurial spirit to lift society into a new era of growth. Unfortunately the reality of a boom and bust economy is that, while those with little free capital struggle to survive, the wealthy are finalising patents, partnership agreements and investment deals which will guarantee rapid success in the next decade and no doubt create yet another recession in ten years time.

It would help greatly if governments inspired entrepreneurs with a realistic ladder to climb when at the moment too much time is wasted building the ladder. The main barrier to success in society is that it is often unclear as to the next step needed in developing ones self. Fortunately the power of the internet provides a mechanism to research for free any topic of use and this helps break down exhausting barriers.

We forget that the internet is a relatively new invention and one that is greatly underestimated for the potential it has to improve society. The internet represents a distributed network model where a simple framework or ‘world wide web’ enables the distribution of knowledge thereby short-cutting bureaucracy, hierarchy and general middlemen. While systems such as Twitter have been used to bring down dictatorships, the internet will inevitably lead to the evolution of democracy and capitalism in the coming years.

The existing capitalist model relies on monopolies and centralisation to fuel consumptive growth. It requires a level of control which ironically contradicts the ideals of the free market it so advocates to increase profits. This has led to an erosion in morality, cultural identity and community as problems caused by this process have been moved out of sight and out of mind.

We see the internet as a key tool to put these social challenges back into focus so they can be solved by a global community. On a smaller scale the internet, a tool not discussed in the latest government retail review , is also the mechanism to empower local communities and high streets that have lost their identity and soul. Sir Francis Bacon famously said that ‘knowledge is power’ and with the birth of the internet we may now have a digital prophet to help balance society.


Tools of evolution


Emotive Rationality

We have recently been asked to write a booklet on our proposal for a shift in thinking towards an Emotive Rationality. We will use the blog to discuss the development of the piece and hopefully raise some debate amongst our readers. We have decided to break the booklet into five sections:


Section One: Will explain the historical context of the Counter-Enlightenment and propose the idea for an Emotive Rationality.

Section Two: Why do we need Emotive Rationality? We will explain the challenges that may not be met without a shift in thinking and then explore the issues of moral sensibility, environmental consumption and the frameworks that construct our society.

Section Three: Will propose a vision for a new society, discussing various ideas relating to political systems, an alternative exchange mechanism and a shift in emotional morality.

Section Four: Here we will look at the ideas that are leading the way towards an Emotive Rationality. This is likely to include thoughts on game theory, cellular automata and network mapping explaining how the purely rational has highlighted the importance of the emotional to produce balance in society. This will then expand to cover the impact on education, justice and well-being.

Section Five: Finally we will explore the declining relevance of institutions and how new technologies and ways of thinking have deconstructed their power in society leading us towards a vision for an Emotive Rationality.


We’ll come back to this topic over time as no doubt various collaborations and your comments will help evolve the direction of the project.


The 1318 transnational corporations that rule the world. Superconnected companies are red, very connected companies are yellow. The size of the dot represents revenue (Image: PLoS One)